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GENERAL Kmall24 offers this website, including all information, tools and services available from this site to Users (as defined below) conditioned upon Users’ acceptance of all terms, conditions, policies and notices stated herein. By visiting our site, Users engage in our “Service” and agree to be bound by these Terms of Use. These Terms of Use apply to all Users of the site. Please read these Terms of Use carefully before accessing our website or using the Services. By accessing or using any part of the site, Users agree to be bound by these Terms of Use. If you do not agree to all the terms and conditions of these Terms of Use, then you may not access the website or use any Services. If these Terms of Use are considered an offer, acceptance is expressly limited to these Terms of Use. MEMBERSHIP Kmall24 offers various levels of engagement and interaction through which individuals can access our Services. · ”Users” refers to all users of Kmall24, including without limitation (i) Members, (ii) Non-Members, and (iii) Newsletter Subscribers (as defined below). · “Member” refers to a User who has registered as a member by providing personal information to Kmall24. · “Non-Member” refers to a User who uses the Services provided by Kmall24 without registering as a Member, including without limitation, browsers, vendors, merchants, and/or contributors of Content. · “Newsletter Subscriber” refers to a User who opt to receive our newsletter by providing their email addresses and consent to receive periodic communications. Our newsletters may include updates and personalized content relevant to the Services. Newsletter Subscribers have the freedom to opt-out of these communications at any time. MEMBERSHIP APPLICATION/SUSPENSION An applicant shall apply for the membership in his/her/its real name. If anyone applies for the membership in a name other than his/her/its real name or by misappropriating another’s information, such applicant may be restricted from using the Services or penalized pursuant to applicable laws and regulations. We may restrict or suspend membership without prior notification in the following circumstances: 1. ID or password theft 2. Application for membership made with falsified information in violation of this Terms of Use 3. Intentional spreading of a computer virus 4. Activities on Kmall24 that harm public order, violate this Terms of Use, and/or violate relevant laws 5. Distribution of unconfirmed or untruthful information that damages the reputation and credibility of Kmall24 or obstructs its business 6. Membership registrations that do not comply with this Terms of Use. CONTENT Our Services include provision of information about Korean culture, products, and other contents related to Korea (“Content”). This Content is for general informational purposes only. We strive to keep the Content up-to-date and accurate but do not guarantee the reliability, accuracy, or completeness of the Content provided. Included within our Content is the “4K: New Kmall24,” which consists of four principal categories: 1. K-Product: Introduces Users to notable Korean brands and goods. 2. K-Trend: Keeps Users updated with the latest news from K-pop artists. 3. K-Travel: Introduces Users to wonderful places in Korea. 4. K-Learning: Guides Users to understand and learn Korean (Hangeul). CHANGES TO TERMS & CONDITIONS You can review the most current version of the Terms of Use at any time on this page. We reserve the right to update, change or replace any part of these Terms of Use. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes. PROHIBITED USE In addition to other prohibitions as set forth in these Terms of Use, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, national, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others (with respect to which we may or may not have proprietary rights); (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses. INTELLECTUAL PROPERTY RIGHTS The Content, including text, graphics, images, and other material contained on this website, is the property of Kmall24 and protected by copyright and international conventions. Except as explicitly stated in these Terms of Use, no part of the Services and no Content may be copied, reproduced, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, or distributed in any way without our express prior written consent. THIRD-PARTY LINKS Certain content, products and services available via our Service or Content may include materials from third-parties. Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties. Third-party vendors whose products or services are featured on or linked to our website have agreed to our use and presentation of their content. This consent includes the use of product descriptions, images, photographs, or any other materials provided by the third-party vendors (“Third-Party Marketing Materials”) or created by us based on publicly available information or direct submissions from the third-party vendors. We reserve the right, at our discretion, to remove any third-party vendor materials presented on our website at any time. Users may not modify, adapt, translate, prepare derivative works from, remove, obscure, or alter Third-Party Marketing Materials or any copyright notice, trademarks or other proprietary rights notices affixed to, contained within, or accessed in conjunction with or by Third-Party Marketing Materials. We do not make, and hereby expressly disclaim, any representation or warranty with respect to the Third-Party Marketing Materials displayed on our website, including any intellectual property rights associated with such Third-Party Marketing Materials. We are only permitting third-party vendors to upload and display their Third-Party Marketing Materials to promote their products and services on our website; and, therefore, should you have any claim or issue in connection with such Third-Party Marketing Materials, you should contact applicable third-party vendors directly to address your claim. We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party. DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY We do not guarantee, represent or warrant that your use of our Service will be uninterrupted, non-infringing, timely, secure or error-free. We do not warrant that the results that may be obtained from the use of the Service or Content will be accurate or reliable. You agree that from time to time we may remove the Service or Content for indefinite periods of time or cancel the Service at any time, without notice to you. We make no guarantees, representations, or warranties, whether expressed or implied, regarding the accuracy, reliability, completeness, or non-infringement of any Third-Party Marketing Materials. Your interaction with or reliance on any Third-Party Marketing Materials, including any transactions for goods or services offered therein, is solely at your own risk. To the fullest extent permitted by law, we hereby expressly disclaim any and all liability arising out of or related to your use of any Third-Party Marketing Materials available through this website. You expressly agree that your use of, or inability to use, the Service or Content is at your sole risk. Our Services and all Content are provided on an “as is” and “as available” basis, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement. In no case shall, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the Service or any products procured using the Service, or for any other claim related in any way to your use of the Service or any Content, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the Service, even if advised of their possibility. Because some jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such jurisdictions, our liability shall be limited to the maximum extent permitted by law. PRIVACY POLICY Your privacy is important to us. This privacy policy outlines how we collect, use, and protect your information: · Collection of Information: We collect information you provide directly to us, such as when you create an account, subscribe to our newsletter, or interact with our Services. This may include personal information such as your name, email address, and any other information you choose to provide. · Use of Information: The information we collect is used to provide, maintain, and improve our Services, to communicate with you, and to personalize your experience. · Sharing of Information: We do not share your personal information with third parties except as necessary to provide our Services or as required by law. · Data Security: We implement reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. Please note, our website may contain links to other websites not operated by us. We are not responsible for the privacy practices of these other sites and encourage you to read their privacy statements. INDEMNIFICATION You agree to indemnify, defend and hold harmless our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Use or the documents they incorporate by reference, or your violation of any law or the rights of a third-party. SEVERABILITY In the event that any provision of these Terms of Use is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Use, such determination shall not affect the validity and enforceability of any other remaining provisions. GOVERNING LAW AND DISPUTE RESOLUTION These Terms of Use and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Korea. In the event of any dispute, controversy, or claim arising out of or relating to these Terms of Use (the “Dispute”), the parties involved shall consult and negotiate with each other and, recognizing their mutual interests, first attempt to reach a solution satisfactory to the parties for at least 30 days. If the Dispute cannot be resolved through negotiation within such 30-day period, then any party may initiate mediation by providing written notice to the other party(-ies) and the Korean Commercial Arbitration Board (“KCAB”), requesting mediation under the Mediation Rules of the KCAB. If the Dispute cannot be resolved through mediation within 60 days after service of a written request for mediation, then the Dispute shall be referred to and finally resolved by arbitration administered by the KCAB under its International Arbitration Rules. The place of arbitration shall be Seoul, Korea. The seat of arbitration shall be Korea. The number of arbitrators shall be one (1). The award rendered by the arbitrator shall be final and binding upon the parties. ENTIRE AGREEMENT The failure of us to exercise or enforce any right or provision of these Terms of Use shall not constitute a waiver of such right or provision. These Terms of Use and any policies or operating rules posted by us on this site or in respect to the Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Use). Any ambiguities in the interpretation of these Terms of Use shall not be construed against the drafting party. CONTACT US If you have any questions about these Terms of Use, please contact us at Kmall24@kita.net.

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